If you sell products online, you know how important it is to use effective sales copy to get your potential customers to take action and make a purchase. To help you with this process, we’ve created this step-by-step guide on how to write an email that sells using seven practical strategies that work every time. Whether you need help getting started or just want some fresh ideas, this article will provide the guidance you need to keep your sales copy on point and effective.
You know the feeling. You’ve been working on your sales email for hours, tweaking and reworking until it’s just perfect. But when you hit send, you don’t get the response you were hoping for. If your sales emails aren’t getting the job done, it’s time to change up your strategy. In this post, we’ll show you how to write a sales email that actually sells in seven simple steps. Ready Let’s go!
1) Establish Rapport – The first step is to build trust with your customer by establishing rapport. People buy from people they like. And people like people who are like them. So start by connecting with your reader over something you have in common.
2) Address Their Needs – After building rapport, tell them what their problem is so they can see themselves reflected in what you’re writing about.
3) Share Your Solution – Now that they understand the issue, tell them how they can solve it by telling them about all of the benefits of buying your product or service
4) Present a Clear Call-to-Action – At this point, it should be clear what needs to happen next convert into a paying customer!
- A great sales email can help you stand out from the competition and build relationships with potential customers.
- When you take the time to craft a well-written sales email, you’re more likely to get a positive response from your recipient.
- A well-crafted sales email can also help you close deals and boost your bottom line.
- Plus, writing a great sales email is a skill that you can use in your career for years to come.
- So, if you’re ready to learn how to write a sales email that sells, read on for seven steps that will help you get started.
- First, start by crafting an introduction that catches your reader’s attention. Remember to mention something specific about them so they feel like you know them personally – this makes it easier for them to relate to what you have to say. For example I was looking through my email earlier today when I noticed an interesting blog post about your company. or I love reading about innovative startups like yours.
- Next, dive into some of the benefits of what you have to offer.
3) Testimonials (if any)
- Before you start writing your sales email, take a minute to think about what you want to achieve with it.
- Keep your subject line short, sweet, and to the point.
- Make sure your email is error-free by proofreading it before hitting send.
- Use strong language that speaks to the benefits of your product or service.
- Use persuasive techniques like social proof and customer testimonials to add weight to your claims.
- Keep your email focused on the reader and what’s in it for them, not on you and your company.
- End with a strong call-to-action that compels the reader to take action.
You only have a few seconds to make a good impression with your sales email. The subject line is the first thing recipients will see, so it needs to be interesting and make them want to open the email. The body of the email should be clear and concise, and focus on the benefits of your product or service. Finally, include a call-to-action (CTA) that compels recipients to take the next step. Here are some CTAs you can use
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- Know your audience. Before you start writing, take some time to think about who you’re trying to reach with your email. What kind of person are they What do they care about What are their pain points The more specific you can be, the better.
- Keep it short and sweet. No one wants to read a novel in their inbox. Get to the point quickly and be as concise as possible.
- Use strong subject lines. Your subject line is your first chance to make a good impression, so make it count! Write something attention-grabbing that will make people want to open your email.
- Write compelling copy. Now that you’ve got their attention, don’t let them go anywhere else! Start off by making a promise – tell them what they’ll get if they keep reading. Give them an idea of what’s coming up next – whether it’s an important takeaway or some useful information – and finish by asking for action (don’t forget to use persuasive words). 5. Include the right links. Links should be relevant to your content and easy for readers to understand at a glance where they’ll go if they click on them.
6) Call-to-action (CTA)
A CTA is an essential element of any sales email. It tells the recipient what you want them to do, such as click a link, buy a product, or sign up for a service. But just including any old CTA won’t cut it – your CTA needs to be effective in order to get results. Here are seven tips for writing an effective sales email CTA 1) Keep your CTAs concise and specific.
2) Include CTAs within the body of your email rather than at the end (which will make recipients feel like they’re being pushed and likely discourage them from clicking).
3) Use action words like Buy Now, Subscribe, or Get Started.
4) Make sure CTAs stand out from other text by using different fonts, colors, size, and positioning on the page.
5) Don’t overdo it with CTAs! Too many will overwhelm readers and make them less likely to take action. One CTA per paragraph is usually enough.
7) Proofread and edit!
- Start with a strong subject line. This is your first chance to make a good impression, so make it count! 2. Keep it short and sweet. No one wants to read a novel, so get to the point quickly.
- personalize it. This isn’t a mass email, so take the time to personalize each message.
- Make an offer they can’t refuse. Why should they buy from you
- Use strong call-to-actions. Tell them what you want them to do, and make it easy for them to do it.
- Include a sense of urgency. Create a sense of urgency by offering discounts or limited-time offers.
- Proofread and edit! That might seem like common sense, but how many times have you found mistakes in an email after sending it It’s better to be safe than sorry.
Use a spell checker (or whatever spelling correction tool your computer has) before hitting send.
If possible, have someone else proofread the content before sending it out as well – sometimes we are too close to our own work and miss things that would be obvious to others.
Finally, don’t forget about grammar – if you are asking someone else to proofread your content, make sure they know any grammatical errors won’t be fixed.